Why do models never smile?

Ross Hall

November 3, 2021

A photomontage of a black woman showing various expressions

A post on LinkedIn asked why models never smile. Why are they always so glum, even when promoting a product as fun as glitter?

I’ve worked with models who refused to smile on camera. Sometimes they didn’t like the way their mouth looked. Othertimes it was to project a certain image. Whatever the reason, we usually ended up laughing as I wore them down with bad jokes.

It reminded me of a couple of photo montages I put together over a decade ago with a couple of models. We had some fun putting these together.

I'm Ross, a digital editorial designer and content creator from the UK now living in Japan. I help growing companies plan, source, produce and promote a range of content. Find out more

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