#Strategy

A person walks into the Nitori store in Myodani, Japan

Furniture and steak: a match made in Nitori heaven.

May 7, 2021

Do you go to Ikea for the sensual curves of the HÖGSMA or the meatballs? You could be asking a similar question of Nitori, one of Japan's largest home furnishing chains.

Nitori has been experimenting with restaurants in a couple of its stores, and now the plan is to go nationwide. If Nikkei is right, one of the ways it'll keep costs down is by raising livestock "in-house".