Skyscraper articles: an essential tool for small business marketing
May 3, 2021
Scoring a high rank on a search engine can have a profound effect on your site's traffic. Highly placed content attracts more visitors, expands the sales funnel and drives sales. As you talk to SEO experts you'll hear them talk about keyword density and on and off page Search Engine Optimisation. At some point you'll hear about a content marketing technique called "The Skyscraper" that promises to leapfrog your competitors by building on their success.
In this post I'm going to take a tour of the Skyscraper Technique. I'll outline what it is, how to build your own skyscraper content and ways to promote it. By the end you'll have a better understanding of what it is, how to use it and what results you can expect.