#Featured

Image made of 4 different portrait photographs from this web page

Photography revisited

April 27, 2021

Photography has been a passion of mine for more than thirty years. It started with a simple "point and click" and film that had to be sent away to be processed. In late 1999 I got my first digital camera that took stunning 640 x 480 pixel images. More cameras followed and I started working with models, bands and designers.

Then came the decision to immigrate to Japan and everything went on hold for a while. Cancer and coronavirus delayed plans by more than two years until, finally, my wife and I arrived in Osaka in late 2020.

Graphic of an editorial calendar with all entries completed

The Editorial Calendar: a focus for consistent, high quality content

April 22, 2021

Modern marketing demands a steady stream of content for blogs, social media and newsletters. Eager to deliver, marketers charge into the fray, determined to write 1,000 words of high-quality content each day. Overwhelmed by the task, most will fall by the wayside until their efforts dwindle to nothing, and content marketing is declared a failure.

Yet there are real benefits to content that many are exploiting. They produce regular features and articles readers enjoy, which generates new leads and customers. Far from the chaos of blogging, these successes often come with disciplined management and an approach closer to traditional publishing.

A woman holds her mobile phone while her friend looks at her screen. They are both laughing.

Mobile product pages in fashion retail: a review

April 19, 2021

There’s no doubt 2020 had a profound impact on online shopping. As stores and high streets closed, many shoppers flocked to the websites of their favourite fashion retailer. Overall sales were down, yet online’s volume and share increased.

It is inevitable online shopping won’t go away. More than a third of fashion retail is online, and some have reported over half their sales happen on a mobile phone. This picture of consumers using their phone to shop makes a mobile friendly website as important to a small fashion retailer as having a phone or a way to take payment by card.

A camera on a table next to a macbook with photos on the screen

A guide to using Stock Photography in your content marketing

April 15, 2021

Images are an integral part of content marketing. They appear at the top of blog posts, teasing the visitor to read on. Sometimes they're found further down the page, adding context or breaking up longer copy. Social media is awash with photographs of smiling people, panoramic vistas and carefully crafted graphics. These photographs and illustrations demand our attention, and sometimes we're willing to oblige.

Creating a unique photo for each blog post would be a full-time job. Fortunately, there are ways you can short-cut this process and use work that's already created. This is the "stock photograph", an image that's ready for you to use. All you need do is agree to a few terms, possibly pay a fee, and you can use it in your next piece of content marketing. At least, that's the theory.

A simple colour wheel on a rainbow background

Colour: how to choose the right colours with your designer

April 8, 2021

Recommendations about the colour to use in your brand can seem a little arbitrary. Sometimes the mix "just works" and you don't know why. Or the designer suggests using a slightly different variation on your brand for this specific design. Maybe the mix of colours doesn't "feel" quite right.

You can easily dismiss these ideas as "designer's ego".