#Branding

A woman holds her mobile phone while her friend looks at her screen. They are both laughing.

Mobile product pages in fashion retail: a review

April 19, 2021

There’s no doubt 2020 had a profound impact on online shopping. As stores and high streets closed, many shoppers flocked to the websites of their favourite fashion retailer. Overall sales were down, yet online’s volume and share increased.

It is inevitable online shopping won’t go away. More than a third of fashion retail is online, and some have reported over half their sales happen on a mobile phone. This picture of consumers using their phone to shop makes a mobile friendly website as important to a small fashion retailer as having a phone or a way to take payment by card.

When influencers steal your content

April 16, 2021

"Sarah" was surprised to see her tweet go viral. It was gathering likes, comments and reshares from thousands of fans. New connections and opportunities should have come her way – had her name been attached to it.

She was a victim of an increasingly common occurrence: copyright theft. An influencer had copied her words and passed them off as her own. Now the influencer was claiming credit and boosting their profile for their "insight". When challenged, Sarah was blocked. It could have been worse had the thief turned their fans against her.

A selection of gift cards on a display

The forgotten art of giving gifts to customers

April 12, 2021

A couple of weeks ago I bought a car. Long story short, after hitting my head on the way out of a Suzuki Alto, I now own a Hustler. I’m happy with both it and the dealer who sold it to me.

After walking through all the safety features, how to turn the thing on, where the cup holders are and getting a new battery for the door remote, the general manager presented my wife with a bouquet. Though they’re starting to fade, they’re still holding on. Regular water changes and a prime spot in a south facing window are no doubt helping.

Two portraits of the same woman side by side, one in a professional dress, the other in a casual sweater

How to prepare for your corporate profile photo

April 7, 2021

Even a camera-shy photographer like me needs a headshot. They're an essential part of the modern business landscape and appear everywhere. From the security pass around your neck to a LinkedIn profile or a profile aimed at attracting clients, your photograph is ubiquitous. While you might get away with a selfie on social media, a professionally taken headshot is usually a minimum to achieve any kind of PR coverage.

Many of us don’t enjoy having our photograph taken. We find it uncomfortable and awkward. We worry about looking foolish and the images never look right. Much of that is to do with our own self-image and we’re used to seeing ourselves reversed in a mirror.

Detail of The Great Wave by Hokusai from a printed book

Hokusai: a lesson in reinvention

April 4, 2021

The Great Wave is one of the most iconic images to emerge from Japan. Produced in the early 19th Century, Hokusai's block print of a wave crashing over fishing boats with Mount Fuji looking on, has been endlessly reproduced and adapted. It has appeared in arenas as diverse as serene gallery exhibitions, explosive TV adverts and the ubiquitous mobile phone cover. Nor have reproductions been faithful, as it is often twisted and turned to suit whatever political, social or commercial need is required.

This was the work of an artist at his height of his powers. Born in Edo in 1760, Hokusai carved a long career from his art. His is a diverse portfolio, embracing delicate studies of nature and amusing illustrations in popular novels.