Who is Ross Hall?

Born in the UK in the early 70s, I’ve enjoyed a diverse and eclectic career. I spent time in IBM, survived the dot.com bust, got myself well known in Insurance, and lived through more digital transformation projects than is healthy.

In late ’20, in the middle of a pandemic, I upped sticks and moved to Kobe, Japan with my wife.

Ross Hall - photographer, content manager, wordpress god
A black and white photograph of a woman with the arm of a pair of sunglasses in her mouth


I first picked up a camera in my late teens and have been photographing things ever since. My work includes studio portraiture, product and street photography.


In my time I’ve been a features writer, columnist and journalist. I’ve written for The Daily Telegraph, Insurance Times, Insurance Age and a bunch of other trade papers and publications. I still write reports and features, both under my own name and as a ghostwriter.

This site has my less formal, often tongue-in-cheek musings.

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A selection of design books on a bookshelf

Content Management

My first website came into being in 1994 when everything was coded by hand and all I had was an AOL account and a slow dial-up modem. Since then I’ve built a pretty formidable set of skills around web content: from audits to coding; SEO to link building.

(One of my clients calls me a “Good old fashioned Web Master”!)


I’ve been working with the world’s most popular Content Management System for more than a dozen years. I take on freelance and contracting projects including theme and plugin development, day-to-day management and building landing and product pages.

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Let’s talk

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